INTERNATIONAL BUSINESS MEETINGS
International B2B Meetings for fruit and vegetables business, Marketing and Consulting
Mission
Our mission is to foster direct relationships between production companies and retailers worldwide by creating and strengthening connections between producers, exporters, retail chains, and import companies across international markets.
We achieve this by organizing B2B meetings between producers and buyers, where fruit and vegetable suppliers meet face-to-face with purchasing managers from national and international retail chains through a pre-scheduled meeting agenda.
Moreover, we organize webinars and conferences designed to share market insights, emerging trends, and industry feedback. Through direct consulting services, we also support companies in identifying and developing their competitive advantages in global markets.
Start building direct relationships with buyers of large-scale retailes while participating in our initiatives or webinars.
See below who we are and discover our latest initiatives!
wierniccy.coInternational Business Meetings 21 January 2027, Bergamo, Italy
Programme in English
INTERNATIONAL BUSINESS MEETINGS WITH RETAILERS
The 5th Anniversary the leading B2B event for the fresh produce industry, where fruit and vegetable suppliers meet face-to-face with purchasing managers from national and international retail chains.
It offers an outstanding opportunity to establish new business relationships, expand across European markets, and connect with Italian retailers.
Programma in Italiano
INCONTRI INTERNAZIONALI CON LA GRANDE DISTRIBUZIONE
La 5ª Edizione Celebrativa dell’evento B2B di punta nel settore ortofrutta italiano dove fornitori di prodotti ortofrutticoli incontrano direttamente, faccia faccia, i responsabili acquisto delle catene della grande distribuzione organizzata nazionale e internazionale.
Si tratta di un evento unico nel panorama del mercato italiano, che completa così il quadro delle fiere internazionali di settore.
New B2B Meetings with Retailers in Selected Markets
Warsaw, Poland | 23–24 September 2026
B2B MEETINGS - Poland & Central Europe
A trade mission for fresh produce companies focused on Poland and Central European markets, offering face-to-face meetings with purchasing managers from the modern retail sector. This B2B event brings together more than 40 retail buyers from leading supermarket chains representing 12 Central European countries.
An ideal opportunity to develop new business partnerships with fresh produce buyers from different Central Europe countries and gain direct access to the Polish market, one of the fastest-growing and most dynamic markets in Europe.
Varsavia, Polonia | 23–24 settembre 2026
Incontri B2B - Europa Centrale
Missione commerciale per le aziende ortofrutta italiane focalizzata su paesi dell’Europa Centrale per incontrare faccia faccia i responsabili acquisto della distribuzione moderna.
Evento B2B riunisce oltre 40 responsabili acquisti delle principali catene della grande distribuzione, in rappresentanza di 12 Paesi dell'Europa Centrale.
Un'occasione ideale per sviluppare nuove partnership commerciali e accedere direttamente al mercato polacco, uno dei più dinamici e in più rapida crescita in Europa.
Mersin, Türkiye | 15 October 2026
MEET THE BUYERS - Fruit & Veg B2B Event
The first event of its kind in the Turkish fresh produce sector, created to foster direct commercial connections across the Mediterranean region.
Organized as a B2B event, it features one-to-one, face-to-face meetings between fresh fruit and vegetable suppliers and purchasing managers from supermarket chains and importing companies representing major international markets.
The event takes place in Mersin, one of Turkey’s main seaports and a key logistics hub, playing a central role in connecting Turkish exports with European, Middle Eastern, and global markets, an important gateway for international fresh produce trade.
Mersin, Turchia | 15 ottobre 2026
MEET THE BUYERS - Fruit & Veg B2B Event
Il primo evento per il settore ortofrutticolo di questo genere organizzato in Turchia a supporto dello sviluppo di connessioni diretti commerciali a livello mediterraneo.
L’evento è organizzato in formato B2B e prevede incontri individuali in presenza, tra fornitori di prodotti ortofrutticoli freschi ed i responsabili acquisto di catene dei supermercati e società importatrici provenienti dai principali mercati internazionali.
L’evento si svolge a Mersin, uno dei principali porti marittimi della Turchia e importante hub logistico, che collega la Turchia con i mercati europei, asiatici e mediorientali, un hub strategico per il commercio internazionale dell'ortofrutta.
Why participate
- Buyers or Category Managers from large-scale Retailers
- Growers and producers
- Global experience
- Direct relationship
Our mission is your success!
Testimonial
"Over 250 one-to-one meetings between production Companies and retailers. The Fresh Food Leader event goes beyond expectations."
Freshplaza 5th of February 2024 "The large-scale retail buyers appreciate the quality of the event. Some of them confirm that they have concluded negotiations that they had started before, they have expanded their assortment with suppliers they have been already working with and they have established relationships with new suppliers. "
Freshplaza 5th of February 2024 "We had the chance to talk with principal buyers of some European supermarkets. What makes the Fresh Food Leader event stands out ahead of other fairs is that the event is focused more directly on customers. Thus I recommend it."
Andreu Monrabal Fruta de Autor SL - Spain "The B2B Event organized by Fresh Food Leader on the 25th January in Bergamo, was a source of great satisfaction for the Belgian exporter BEL'Export."
Tony Derwael BEL'Export - Belgium "The strategic position of the location also allowed us to visit the Wholesale Market in Milan and a local "tailor selected" client base, having direct and focused access to the different distribution channels and actors."
Nicola Zanotelli BEL'Export - Belgium "Great event, perfect organization and good quality time for talking with the fresh fruit and vegetables buyers from retailers during the Fresh Food Leader event. The event was very well organized. What makes it stand apart from other events is that meetings are not left to chance but organized in advance. This is very practical."
Daria Reich Agrinorm Ltd. - Switzerland "I participated for the second time after Warsaw in the Fresh Food Leader B2B meetings, this time in Bergamo. And again the day was very helpful to get new contacts with international retailers and wholesalers to distribute our OZblu blueberries in Europe."
Susanne R. Knobloch United Exports - Australia, South Africa, Mexico, UK and Germany "Our third time participating in the Fresh Food Leader´s event, always a nice appointment on my calendar. Interesting and well curated meeting space."
Juan Jose Ibarra Ortega Moyca Grapes SL - Spain "Great satisfaction among participants in B2B meetings with large retailers in Warsaw."
Freshplaza 29th of September 2023 "A wonderful experience, both from a professional and human point of view, as we were able to dialogue with large Polish distributors (both in English and Polish) and thus be able to propose our products to various buyers who were always willing and interested, and meet some wonderful people".
Francesco Auriemma La Cenerentola Srl - Italy "An event like this really enables to establish direct relationships between producers and buyers of large-scale retailers."
Freshplaza 26th of September 2017 “Fantastic experience. We have already received a postive feedback from some of the buyers and we are about to start a new sale."
Manuel Sola Gullino Import Export - Italy “Our experience fulfilled our business expectations without a doubt. Every single meeting was important for us, bringing us also, good platforms to trade our products. We had a chance to tell about our company, explain who we are, where we are going to, our aims and goals.”
Gianfranco Pandolfo Ortalba Srl - Italy "The event was perfectly organised, the meetings followed a precise schedule and I had a unique opportunity to meet buyers from important northern European chains from which I perceived a real willingness and interest in business collaboration."
Fabrizio Zambello OP NORDEST - Italy “The organization was perfet. As always!”
Robert Bachman VOG - Italy "Fresh Food Leader initiative held in Warsaw was a success."
Freshplaza 26th of September 2017 "Adesso tante cose non funzionano più come prima: occorre ripensarle. Fresh Food Leader prepara le aziende ortofrutticole al prossimo futuro."
Freshplaza 14 gennaio 2021 “Esiste la possibilità di partecipare ad incontri programmati con i buyer della grande distribuzione. L’evento Fresh Food Marketing Leader, ha raccontato come si svolgono questi incontri. Questo va pari pari ai cambiamenti di mercato, dove le catene della GDO stanno orientandosi sempre più verso la produzione e l'approvvigionamento diretto.”
Freshplaza 12 giugno 2017 “L’esperta di marketing, Anna Wiernicka, ha dato durante il suo intervento sul Fresh Food Marketing Leader una visione completa di quello che è il marketing nel settore ortofrutta.”
Corriere Ortofrutticolo 12 giugno 2017 Follow us
